The B!G Idea has launched its 2026-2028 Strategic Plan at Leinster House, aiming to equip young people in Ireland with creative thinking, confidence, and professional networks to prepare for a rapidly evolving economy. The initiative targets under-resourced schools, DEIS programmes, Youthreach, and LCA settings, ensuring equitable access to foundational and advanced skills for students across the island.

According to an article by Irish Tech News, the launch brought together educators, policymakers, and business leaders, highlighting the importance of inclusive early skills investment. 

Economist Jim Power addressed the economic imperative, stating: “In an era of AI and rapid technological change, Ireland’s unique selling point will be our human capability, our ability to think creatively, solve complex problems, and adapt. Early, inclusive investment isn’t just socially responsible; it delivers better economic returns.”

Student Dara Coady, a past participant from Borris College, shared how the programme transformed his confidence, saying: “Most careers these days require creativity and talking in front of people, so having these skills is very useful for any job.”

Founder and CEO Kim Mackenzie-Doyle emphasised: “Every young person deserves to develop creative thinking skills, but right now, access to sustained support and vital networks is uneven. Under-resourced schools, families and students get the fewest opportunities to build these future-ready skills and connections.”

The strategic plan outlines a progressive national model where all students gain creative thinking skills – problem-solving, adaptability, collaboration, and resilience – while providing deeper mentoring and real-world opportunities for those who need or seek additional support. 

It leverages an EdTech platform to connect classrooms with industry mentors, ensuring universal participation with no selection criteria or opt-in confidence required.

Discover how The B!G Idea is shaping Ireland’s next generation of creative thinkers.