Australian design platform Canva has launched the Ireland Small Business Canvassadors programme, a structured ambassador initiative targeting founders, freelancers, educators and community organisers who use and promote Canva within business and community settings, as reported by Edtech Innovation Hub.

The programme formalises the role of existing community advocates, providing structured support for peer-to-peer learning, workshop delivery, tutorial creation and local event hosting across Ireland's small business and creator ecosystems.

Participants are expected to run training sessions, produce educational content and contribute to entrepreneurial communities through meetups and events. The role is unpaid but includes access to tools, community funding for local events, affiliate opportunities, a free Canva Pro subscription and direct communication channels with Canva teams and other ambassadors globally.

Michael McLoughlin, global director at Canva, announced the initiative via LinkedIn, saying the programme is designed to support those already driving grassroots skills development. "We want to support the people who are already helping others grow whether that's through local meet ups, community groups, or sharing practical advice that actually works," he said. "If you're someone who regularly recommends Canva or supports other small businesses, we'd love to connect."

The launch builds on Canva's existing community programmes across the UK and Ireland, where ambassadors operate within co-working spaces, accelerators and business networks.

With more than 430,000 monthly users in Ireland, the programme positions Canva to scale localised engagement and extend its reach beyond formal education settings into community-led digital skills delivery.

The initiative reflects a broader trend in edtech towards community-driven adoption models as an alternative to institutional training pathways.

Explore the full scope of the Canvassadors programme in the original report.